Lance Armstrong riding a bikeWe’ve all heard the painful news that Lance Armstrong broke his collar bone in four places after crashing during a road race in Spain, but we are just as troubled that he traveled all the way home to Austin, Texas to receive medical care. As news stories have noted, Lance needs to take it easy after surgery to avoid the risk of infection. But what about the exertion required to travel from Spain to Texas with a broken bone? Lance’s own account of the trip (as documented on Twitter) sounded like an ordeal as this posting suggests . It’s reasonable to ask-what were his alternatives, and how would he have learned about them?

On his way to the airport, Lance was within minutes of  an outstanding traumatologist and orthopedic surgeon–Dr. Juan de La Cerda–who trained at the University of Madrid, the The Royal National Orthopaedic Hospital in London and Presbyterian Hospital in Chicago.  Had Lance only known that wonderful care was so close, he might have paid a visit to Dr. de La Cerda who is board-certified by the American Board of Medical Specialties, as well as a member of the Royal College of Surgeons in the United Kingdom.  Because this doctor is known to have “fixed stuff that other trauma surgeons thought was unfixable,” Lance could have gotten all the attention he needed in this doctor’s own private offices in Madrid.

Because Dr. de La Cerda participates in our contracted community of physicians, he is available to treat HTH Worldwide members and a member needing his services would have gotten in to see him almost immediately. Could Lance have found him using Google or Twitter or Facebook? Maybe. Search tools and social media have huge potential to link us to the right people at the right time though sometimes it’s hard to judge the credibility of those postings.  Let us know if you’ve used web and mobile technology to solve problems like these and what the end result was. We’ll soon post further thoughts on using free web resources to find medical resources you can trust.


About The Author

Michael Hartung, editor of Healthy Travel Blog, serves as head of Product Development at HTH Worldwide. Mike is responsible for all product strategy and development for the company. Mike has over twenty years of successful product innovation to his credit. He has played a senior management role in three start-up companies and has built complex organizations in rapid growth environments. Prior to joining HTH in 2000, he served as President of U.S. Healthcare’s Workers Comp Advantage subsidiary, which he co-founded with Angelo Masciantonio. Mike has also served in senior roles at Aon Consulting, Vantage Health Partners and Managed Health Care Services. Mike earned an M.B.A. from New York University, an M.A. from Duke University and a B.A. from Carleton College.

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